Al Moukhtar Halawa package uplifiting:
The goals of this project was to uplift the logo and create a new brand identity.
To keep the brand recognition, I kept the original color scheme, and transparency
of the container. I reconstructed the logo in a modern way while keeping the original
typographic form of the logo. The new identity included four characters of Al Moukhtar
family. The concept of this new package is to have four collective jars, each has
one of the moukhtar characters. The label is a paper one. When removing the label
you will end up keeping the halawa’s customized jar to be reused in your way. this makes
it more sustainable and lovable for the user were it gives you the pleasure of eating halawa and keeping the jar after all.
The goals of this project was to uplift the logo and create a new brand identity.
To keep the brand recognition, I kept the original color scheme, and transparency
of the container. I reconstructed the logo in a modern way while keeping the original
typographic form of the logo. The new identity included four characters of Al Moukhtar
family. The concept of this new package is to have four collective jars, each has
one of the moukhtar characters. The label is a paper one. When removing the label
you will end up keeping the halawa’s customized jar to be reused in your way. this makes
it more sustainable and lovable for the user were it gives you the pleasure of eating halawa and keeping the jar after all.
